Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them.
In the United States, the Privacy Act of 1974 represented an achievement in information privacy law. The law set a Code of Fair Information Practice to govern how federal agencies collect personal information and data. It was founded primarily after the scandal at the Watergate office building that highlighted illegal government surveillance such as COINTELPRO. The Act allowed a person to have the right to access information about themselves and know how their information would be used.
The beginning of the internet's popularity in the early 2000s presented different privacy concerns as many companies and organizations began to collect user's personal data. Scholars such as Daniel Solove explained the importance of informed consent.
In 2018, the Facebook Cambridge Analytica scandal introduced new privacy risks to the public. A consulting firm called Cambridge Analytica collected personal user data from over 85 million Facebook users without informed consent. The data collected was used to assist in politically targeted ads during the 2016 U.S. Presidential Election. This resulted in the United States Federal Trade Commission fining Facebook $5 billion. The Cambridge Analytica scandal did create new legislation such as the European Union's General Data Protection Regulation.
Computer privacy can be improved through individualization. Currently security messages are designed for the "average user", i.e. the same message for everyone. Researchers have posited that individualized messages and security "nudges", crafted based on users' individual differences and personality traits, can be used for further improvements for each person's compliance with computer security and privacy.
Improve privacy through data encryption
By converting data into a non-readable format, encryption prevents unauthorized access. At present, common encryption technologies include AES and RSA. Use data encryption so that only users with decryption keys can access the data.
The advent of various search engines and the use of data mining created a capability for data about individuals to be collected and combined from a wide variety of sources very easily. Vol. 40 Issue 3, p. 18 AI facilitated creating inferential information about individuals and groups based on such enormous amounts of collected data, transforming the information economy. The FTC has provided a set of guidelines that represent widely accepted concepts concerning fair information practices in an electronic marketplace, called the Fair Information Practice Principles. But these have been critiqued for their insufficiency in the context of AI-enabled inferential information.
On the internet many users give away a lot of information about themselves: unencrypted emails can be read by the administrators of an e-mail server if the connection is not encrypted (no TLS), and also the internet service provider and other parties packet analyzer the network traffic of that connection are able to know the contents. The same applies to any kind of traffic generated on the Internet, including web browsing, instant messaging, and others. In order not to give away too much personal information, emails can be encrypted and browsing of webpages as well as other online activities can be done anonymously via , or by open source distributed anonymizers, so-called . Nym and I2P are examples of well-known mixnet.
With social media and e-commerce sites being used more frequently, there are more potential openings for stealing consumer’s data. Companies can see which types of products consumers like to purchase and can use targeted ads to try to make people purchase more items thinking that this is what they will want to purchase. However, sometimes this type of data is used without explicit consent (.Federal Trade Commission. (2022). Protecting Consumer Privacy in an Era of Rapid Change.
Users are unaware of all of the personal information that is collected about them. Cookies track browsing data and location settings show where a person is based out of, and can show shops or products that are physically located near someone. Smith, A. (2023). Tracking, cookies, and digital privacy: Understanding online data collection. Journal of Cyber Policy, 8(1), 45–61. These combined that be a big safety and privacy issue for users if their data is not being stored safely.
With laws like the California Consumer Privacy Act (CCPA), people’s data can be protected and they asked for explicit consent before using said data. California Legislative Information. (2020). California Consumer Privacy Act (CCPA)
Email is not the only internet content with privacy concerns. In an age where increasing amounts of information are online, social networking sites pose additional privacy challenges. People may be tagged in photos or have valuable information exposed about themselves either by choice or unexpectedly by others, referred to as participatory surveillance. Data about location can also be accidentally published, for example, when someone posts a picture with a store as a background. Caution should be exercised when posting information online. Social networks vary in what they allow users to make private and what remains publicly accessible. Without strong security settings in place and careful attention to what remains public, a person can be profiled by searching for and collecting disparate pieces of information, leading to cases of cyberstalking or reputation damage.
Cookies are used on websites so that users may allow the website to retrieve some information from the user's internet, but they usually do not mention what the data being retrieved is. In 2018, the General Data Protection Regulation (GDPR) passed a regulation that forces websites to visibly disclose to consumers their information privacy practices, referred to as cookie notices. This was issued to give consumers the choice of what information about their behavior they consent to letting websites track; however, its effectiveness is controversial. Some websites may engage in deceptive practices such as placing cookie notices in places on the page that are not visible or only giving consumers notice that their information is being tracked but not allowing them to change their privacy settings. Apps like Instagram and Facebook collect user data for a personalized app experience; however, they track user activity on other apps, which jeopardizes users' privacy and data. By controlling how visible these cookie notices are, companies can discreetly collect data, giving them more power over consumers.
These types of data breaches can happen when companies do not have the most current or secure infrastructure to secure and encrypt data. A small gap can open data to being leaked from outsiders. It should also be noted that breaches can happen from inside employees exposing information too. Companies are investing time in teaching about suspicious activity and using multi factor authentication systems.
On a federal level in Europe, governments are now mandating that companies report breaches in a timely manner. European Parliament. (2016). General Data Protection Regulation (GDPR), Regulation (EU) 2016/679. In America HIPAA functions in a similar way and notifies patients when data has been exposed U.S. Department of Health and Human Services. (2021). Health Information Privacy.
Laws surrounding information privacy are important for protecting information globally. This includes laws that ensure data is collected with consent and is used with transparency .Organisation for Economic Co-operation and Development (OECD). (2013). The OECD Privacy Framework.
In the continent of Europe, a guideline called The European Union’s General Data Protection Regulation requires everyone to ask for consent before using consumer data and to limit the amount of data companies need to take from users in general. European Parliament. (2016). General Data Protection Regulation (GDPR), Regulation (EU) 2016/679. The European Union’s General Data Protection Regulation has shown success, and has prompted other nations to follow suit. For example, the state of California and the country of Canada decided to create and implement their own version of the European Union’s General Data Protection Regulation. California created the California Privacy Rights Act (CPRA, 2020) and Canada created the PIPEDA (Government of Canada, 2021), both modeling their guidelines on The European Union’s General Data Protection Regulation that puts consumer and user data and privacy right’s first.California Legislative Information. (2020). California Consumer Privacy Act (CCPA).
More broadly, the U.S. collectively is still working on creating a comprehensive program that can protect data within the many sectors of jobs and companies operating out of the U.S. However, there are smaller guidelines and policies for each organization. For example, HIPAA or Health Insurance Portability and Accountability Act protects medical patient data and information U.S. Department of Health and Human Services. (2021). Health Information Privacy.
AI privacy concerns can be linked to unregulated data collection methods, opaque algorithms, and data persistence.RAND Corporation. (2024). "Artificial Intelligence Impacts on Privacy Law."
As of now in the United States there are not any explicit federal laws governing AI in terms of data collection.Congressional Research Service. "Generative Artificial Intelligence and Data Privacy: A Primer."
Many researchers have created additional frameworks to address AI and data privacy including data minimization requirements, auditing of AI, and giving users an option to opt out of data collection when using AI.Stanford University Human-Centered Artificial Intelligence. "Privacy in an AI Era: How Do We Protect Our Personal Information?"
The Children's Online Privacy Protection Act of 1998 applies to websites, apps, and all internet based devices that are geared towards children or know that they are collecting data from children under the age of thirteen.Texas Attorney General. "Children's Online Privacy Protection Act (COPPA)."
The Federal Trade Commission has continued to update the Children's Online Privacy Protection Act to meet the current update of emerging technology. There was an amendment made in 2013 that expanded the categories of personal information to include persistent identifiers, geolocation data, and any media with a child's description.Federal Trade Commission. (2013). "Revised Children's Online Privacy Protection Rule Goes Into Effect Today."
Some have noted that the Children's Online Privacy Protection Act does have its limitations. The law at this time does not prevent children from accessing inappropriate content or lying about their age. Moreover, there have been some doubts regarding how comprehensive the Children's Online Privacy Protection Act with educational technology.
Laws and regulations related to Privacy and Data Protection are constantly changing, it is seen as important to keep abreast of any changes in the law and to continually reassess compliance with data privacy and security regulations.Robert Hasty, Dr Trevor W. Nagel and Mariam Subjally . Within academia, Institutional Review Boards function to assure that adequate measures are taken to ensure both the privacy and confidentiality of human subjects in research.
Privacy concerns exist wherever personally identifiable information or other sensitive information is collected, stored, used, and finally destroyed or deleted – in Digital data or otherwise. Improper or non-existent disclosure control can be the root cause for privacy issues. Informed consent mechanisms including dynamic consent are important in communicating to data subjects the different uses of their personally identifiable information. Data privacy issues may arise in response to information from a wide range of sources, such as:
The program regulates the exchange of passenger name record information between the EU and the US. According to the EU directive, personal data may only be transferred to third countries if that country provides an adequate level of protection. Some exceptions to this rule are provided, for instance when the controller themself can guarantee that the recipient will comply with the data protection rules.
The European Commission has set up the "Working party on the Protection of Individuals with regard to the Processing of Personal Data," commonly known as the "Article 29 Working Party". The Working Party gives advice about the level of protection in the European Union and third countries.
The Working Party negotiated with U.S. representatives about the protection of personal data, the Safe Harbor Principles were the result. Notwithstanding that approval, the self-assessment approach of the Safe Harbor remains controversial with a number of European privacy regulators and commentators.
The Safe Harbor program addresses this issue in the following way: rather than a blanket law imposed on all organizations in the United States, a voluntary program is enforced by the Federal Trade Commission. U.S. organizations which register with this program, having self-assessed their compliance with a number of standards, are "deemed adequate" for the purposes of Article 25. Personal information can be sent to such organizations from the EEA without the sender being in breach of Article 25 or its EU national equivalents. The Safe Harbor was approved as providing adequate protection for personal data, for the purposes of Article 25(6), by the European Commission on 26 July 2000.
Under the Safe Harbor, adoptee organizations need to carefully consider their compliance with the onward transfer obligations, where personal data originating in the EU is transferred to the US Safe Harbor, and then onward to a third country. The alternative compliance approach of "binding corporate rules", recommended by many EU privacy regulators, resolves this issue. In addition, any dispute arising in relation to the transfer of HR data to the US Safe Harbor must be heard by a panel of EU privacy regulators.
In July 2007, a new, controversial, Passenger Name Record agreement between the US and the EU was made. A short time afterwards, the Bush administration gave exemption for the Department of Homeland Security, for the Arrival and Departure Information System (ADIS) and for the Automated Target System from the 1974 Privacy Act.Statewatch, US changes the privacy rules to exemption access to personal data September 2007
In February 2008, Jonathan Faull, the head of the EU's Commission of Home Affairs, complained about the US bilateral policy concerning PNR. Brussels attacks new US security demands, European Observer. See also Statewatch newsletter February 2008 The US had signed in February 2008 a memorandum of understanding (MOU) with the Czech Republic in exchange of a visa waiver scheme, without concerting before with Brussels. A divided Europe wants to protect its personal data wanted by the US , Rue 89, 4 March 2008 The tensions between Washington and Brussels are mainly caused by a lesser level of data protection in the US, especially since foreigners do not benefit from the US Privacy Act of 1974. Other countries approached for bilateral MOU included the United Kingdom, Estonia, Germany and Greece.Statewatch, March 2008
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/ref> Globally, many nations are trying to implement similar clauses to protect consumers.
Data Breaches and Privacy Risks
/ref> With types of guidelines in place, companies and countries are working to protect personal information and explain how personal data can and should be used.
/ref>United Nations. (2018). Personal Data Protection and Privacy Principles.
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/ref>Government of Canada. (2021). Personal Information Protection and Electronic Documents Act (PIPEDA).
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/ref> This is not on a national level that protects all user data from different types of companies, but in the U.S. there are organization and industry level protections created.
Artificial Intelligence and Privacy
/ref> These concerns have intensified as generative AI tools, which learn from data scraped from the web, have become more widely adopted.
/ref> Algorithmic opacity means not understanding exactly how and where AI is getting their data and sources from.. The lack of clear visibility can make it difficult for someone to understand how their information is being found and used. Data persistence is data existing for an extended period of time online that can also be without consent.
/ref> Laws such as the Health Insurance Portability and Accountability Act (HIPAA) and Gramm Leach Bliley Act can regulate companies but it excludes AI. There are state legislatures being enacted. The state of Utah in the United States passed the Artificial Intelligence Policy Act in March of 2024.IBM. (2024). "Exploring Privacy Issues in the Age of AI."
/ref> The White House Office of Science and Technology Policy created the "Blueprint for an AI Bill of Rights" in 2022 which explained frameworks for data privacy and AI and having AI systems collect user consent prior to using their data.
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Locational
Medical
Children's Privacy
/ref> The law specifically states that website operators must receive parental consent before collecting personal data of children.
/ref> Violating this law can result in penalties up to $43,792 per violation as it is enforced by the Federal Trade Commission.Electronic Privacy Information Center. "Children's Privacy."
/ref> Additionally, there are state attorneys general that enforce this law.
/ref> The Federal Trade Commisision opened another review of the Children Online Privacy Protection Act in 2019 as well in order to monitor new technologies due to children utilizing mobile devices.
Political
Legality
Data protection laws
Authorities by country
Safe Harbor program
See also
Further reading
External links
target="_blank" rel="nofollow"> International Conference of Data Protection and Privacy Commissioners
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